Food packaging is important, especially for businesses. For one, it gives character to the brand and its products and services. Having a sturdy packaging protects the product against shock and other kinds of damage that may occur during transit. This attribute is also important for food delivery packaging.
Aside from its protective capabilities, food packaging is important to attract the customers’ attention. The packaging will also depend on the brand’s target market. That is why brands should know how they will design their product packaging according to their target consumers.
What to consider in food packaging design
When designing a product’s food packaging, companies should consider the following. The right product packaging will help a company achieve its business goals.
1. Aesthetics
The first thing a customer will see in a product is its packaging. It will be a major deciding factor whether he or she will buy the product or not. Food packaging usually features an enticing product shot. This is to give customers an idea of how the food would look like or how it should be prepared and served.
2. Functionality
As mentioned, the main purpose of a product packaging is to protect the item from any damage while in transit. Likewise, it protects the product while it is displayed on grocery shelves. Some packaging also has other features that make it easier to carry around and can be reused as well.
3. Informative
Good food packaging should also be informative, especially for first-time buyers. For example, it may contain reheating or storage instructions to ensure freshness for longer. It also ensures safety, as most foods should be consumed within a specified date. Otherwise, it may result in food poisoning, which can affect the brand’s reputation.
4. Distinction
Coca-cola is known for its distinct logo and curvy bottles. Even if this soda brand already came up with other packaging alternatives, it is still distinguishable thanks to its brand logo. The same may apply to other products and brands. Food packaging can create a unique and distinctive appeal to a brand. It will help in brand recall and can eventually lead to purchase.
Different types of food packaging
There are different types of food packaging. Some can be reused, while some are designed for single use. Nevertheless, it is important to consider our environment when using such food packaging types. Among the popular types of food packaging commonly used are the following.
1. Plastic
This is widely used for different food products such as bread, snack products, beverages, and frozen goods among a few. It may come in the form of bottles, reheatable containers with lids, and more.
2. Glass
This is more common in food products contained in jars. Common food products with glass containers include spreads, baby food, and sardines among a few.
3. Cardboard
This is a common type of packaging for food delivery services. Most food establishments use cardboard or paper-based products to contain food for their customers. This is one of the most eco-friendly packaging options available.
These are only some of the most popular food packaging available in the market. With many existing options, it is important to do our part to dispose of them in a way that we won’t harm the environment.